ਪੰਜਾਬ ਖੇਤੀਬਾੜੀ ਯੂਨੀਵਰਸਿਟੀ ਲੁਧਿਆਣਾ ਭਰਤੀ 2024 |Punjab Government Recruitment 2024|Punjab Jobs April|

Job Posting: Communications Specialist

Organization: Reviving the Green Revolution Cell

Location: Ludhiana

Last Date: April 15, 2024

Background

The Tata Trusts conceptualized the Reviving Green Revolution Initiative in 2002, aiming to support diversification in agriculture in Punjab and Tamil Nadu, enhancing the income of rural communities. The initiative established a centralized body, the Reviving Green Revolution (RGR) Cell in Ludhiana, Punjab. It heavily depends on public and private agricultural institutions for technology development and dissemination. It collaborates closely with Punjab Agricultural University (PAU), Tamil Nadu Agricultural University (TNAU), Department of Agriculture (DoA), and the state Governments of Punjab (GoP) and Tamil Nadu (TN).

Promoting Regenerative and No-Burn Agriculture Project (PRANA Project)

The Nature Conservancy (TNC) is collaborating to eliminate crop residue burning in Punjab, focusing on an area with significant rice and wheat production. This traditional practice contributes to air pollution and climate change. TNC secured a grant for the Promoting Regenerative and No-burn Agriculture (PRANA) project with goals to eliminate burning on 1 million hectares of cropland, engage 250,000 farmers in zero-burn cropping systems, mitigate 6 million tonnes of CO2e emissions, save 500 billion liters of water, and develop a pilot financial instrument to incentivize farmers.

Overview

The Reviving Green Revolution Cell seeks a Communication Specialist to lead Behavioral Change Communications (BCC) efforts in Punjab under the PRANA project. Responsibilities include designing and implementing communication strategies, engaging stakeholders, and monitoring effectiveness. Qualifications include a Master’s degree in Communication or related field, experience in communications within agriculture or environmental sectors, project management skills, and a passion for sustainable agriculture.

Key Responsibilities

• Develop and implement a comprehensive BCC strategy for promoting regenerative agriculture practices.
• Create and manage communication campaigns to engage farmers and stakeholders.
• Address communication gaps and challenges in adopting regenerative practices.
• Build relationships with media outlets, influencers, and community organizations.
• Monitor and evaluate communication strategies, adjusting based on data.
• Organize on-ground events and media workshops to increase project visibility.

Qualifications

• Master’s degree in Communication, Marketing, Journalism, or related field.
• At least 2 years of experience in communications within agriculture, sustainability, or environmental sectors.
• Strong project management skills.
• Excellent written and verbal communication abilities.
• Experience in building relationships with media, influencers, and community organizations.
• Passion for sustainable agriculture and social/environmental impact.

Emoluments

The position offers a Salary of Rs. 60,000 per month (CTC) + Travel expenses on actual basis.

Application

Interested candidates should submit their curriculum vitae to career@rgrcell.org by April 15, 2024. Only short-listed applicants shall be acknowledged. More details about the organization are available on the website www.rgrcell.org.

Executive Director

Reviving Green Revolution Cell

Chandigarh and TNAU, Coimbatore. Promoting Regenerative and No-Burn Agriculture Project (PRANA Project) The Nature Conservancy, a global conservation organization, working in collaboration and partnership, is building on existing projects designed to eliminate the practice of crop residue burning in Punjab. This area is among the most productive rice and wheat growing areas in South Asia. The traditional practice for farmers in this region is to burn rice crop residue before preparing fields for wheat planting with approximately 2 million hectares burned annually in northwest India. Seasonal burning and ploughing, however, emit carbon dioxide, methane and nitrous oxide while creating nearly half of Delhi’s air pollution on some days. The practice contributes to the climate crisis, endangers human health, and reduces soil fertility and hydrology. TNC has been successful in securing a significant grant from an international foundation for the Promoting Regenerative and No-burn Agriculture (PRANA) project in northwest India. The expected outcomes for the successful delivery of the project over four years are as follows: 1. Elimination of burning on 1 million hectares of cropland 2. At least 250,000 farmers adopt zero-burn cropping systems 3. At least 6 million tonnes of CO2e emissions mitigated 4. 500 billion litres of water saved from enhanced soil health and better agronomic practices 5. A pilot financial instrument that incentivizes farmers to adopt no-burn practices to reduce greenhouse gas emissions Overview: The Reviving Green Revolution Cell is seeking an experienced and dynamic Communication Specialist to lead Behavioural Change Communications (BCC) efforts in Punjab under PRANA project. The Communication Specialist will be responsible for designing, implementing and monitoring effective communication strategies and campaigns that